Creativity BarrettSF Donald Trump

"The Pumpkin and the Pantsuit" helps explain election results to children


By Kyle O'Brien | Creative Works Editor

January 18, 2017 | 2 min read

Just before inauguration day in the US, advertising agency barrettSF has released a new book to explain the election results to children. The agency branched out into the book business just in time for the inauguration of Donald Trump with “The Pumpkin and the Pantsuit,” a children’s storybook available now on Amazon.

The book is a cautionary tale of two big personalities who run against each other for the highest public office in the land (spoiler alert – the bullying Pumpkin wins) and the different ways they go about competing for the same prize.

“On election night, Van Jones posed the question, ‘how do we explain this election to our kids?’ That resonated with us,” said Todd Eisner, co-author and creative director at barrettSF. “The goal of this book is to teach kids (and remind the rest of us) that losing is only losing if you give up.”

The story is brought to life by the Studio, a New York-based visual communications company. Their vivid illustrations include caricatures of the 2016 presidential candidates and some of their most ardent celebrity supporters. Donald Trump is portrayed as a bloated orange pumpkin head with angry yellow straw projecting from its pate and brows. Hillary Clinton is represented by a powder-blue pantsuit.

All proceeds benefit Children’s Defense Fund.


Written by: Todd Eisner, Jamie Barrett and Pete Harvey

Illustrated by: Mike Ocasio, Alison Abitbol and Juan Carlos Mont

Creativity BarrettSF Donald Trump

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