Swear Him In mixes charity with profanity ahead of inauguration

Swear Him In turns swear words into donations

There are plenty of people who don’t want to see Donald Trump take the oath of office this Friday. Many Americans have strong feelings of denial, dread, and red-hot anger over the fact that he will be the next POTUS.

For those people, a team of creatives and developers - who do not claim an agency affiliation as part of this movement - have conjured up an initiative that aims to use inauguration day as time for action, and they’re using some pretty strong words.

Swear Him In turns curse words into donations towards organizations that may be threatened by the incoming administration. Every “fuck” is $1 pledged to The Center for Reproductive Rights; every “shit” goes to Greenpeace; and every “damn” to support the ACLU. On January 20, everyone who has pledged to give a “fuck,” “shit,” or “damn” will flood those organizations with donations, turning their swear words into action.

“To be able to do something helpful on Inauguration Day is empowering and even a little cathartic,” said the team behind Swear Him In in a press release. “We hope this will give people the chance to let off some steam in a positive way.”

Those who give a damn are encouraged to go to swearhimin.com to make their pledges in advance of the inauguration. The dedicated site even tracks the number of pledges for each individual swear word.

Other alternatives for those who need outlets for their anger include The UnNaugural Concert, the Change.org Concert for America broadcast on Facebook Live, and the Women’s March and Sister Marches (in many U.S. cities) on Jan. 21.


Creatives: Jen Hart, Brad Kayal, Aryan Aminzadeh, Angie Hering

Producer: Stephany Sperberg

Developers: Jimmi Heiserman, Eric Miller, Brandon Liu

Organization: Swear Him In

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.