Design Technology Mozilla

Mozilla, sorry, Moz://a, unveils winning rebrand after hunt for new identity


By John McCarthy, Opinion editor

January 18, 2017 | 3 min read

Mozilla has chosen to leverage the ‘://’ coding common in web browser URLS in its new logo, which has been selected in an extensive rebrand initiative.

Mozilla rebrand

Mozilla rebrand

A long-winded public design consultation looked to source the visual quirks that would best underline its core values and the transparent process helped solidify Mozilla’s open source beliefs. Consultancy Johnson Banks and Mozilla co-created the logos, after whittling down the entries to a shortlist of seven entries back in August 2016.


A wordmark named ‘Zilla’ has been produced by Typotheque, an agency based in the Netherlands. Notably, the company has made the typeface free to use.

Tim Murray, head of the creative team at Mozilla, said: “Seven months since setting out to refresh the Mozilla brand experience, we’ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, we have something to share.

“At the core of this project is the need for Mozilla’s purpose and brand to be better understood by more people. We want to be known as the champions for a healthy internet. An internet where we are all free to explore and discover and create and innovate without barriers or limitations, where power is in the hands of many, not held by few. An internet where our safety, security and identity are respected.”

The brand can also incorporate a series of colours into the new design.

Before making an announcement, the brand posted a YouTube video revealing the identity, which the Next Web is branding a “leak”.

The company launched in 1998 and is looking to move beyond its core product of the Firefox web browser

Read more about the design here.

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