Nissan is celebrating the release of the Xtreme motor range by cultivating a sense of adventure in auto enthusiasts.
The brand is selling literal bric-a-brac and obscure debris, reportedly from the “ends of the Earth” via a dedicated hub on Amazon.
The products include climbing rocks from the top of a mountain, canned waterfall water, rock bar bells, driftwood from the Alps.
A high-octane video on Amazon shows the products being collected, after substantial prices are slapped upon them.
Thankfully for consumers, (arguably with more money than sense), the products are "currently out of stock”.
The campaign will run from 19 January to 31 March. It comes from TBWA/Hakuhodo.