Brandon Cooke is leaving his post as McGarryBowen’s global chief marketing officer to join FCB as its head of communications.
Cooke replaces Stephen Martincic, who left FCB last year to join Ascential, the parent company of Cannes Lions, as chief brand and marketing officer. At FCB, Martincic served as EVP-global branding and corporate affairs. The role of global chief communications officer has been vacant since Karen Spiegel left FCB in mid-2014.
Cooke has spent the last seven years at McGarryBowen. He joined as director of business development in 2010 and has served as the agency’s global chief marketing officer since 2013. During his time there, McGarryBowen landed clients including Intel and United Airlines.
His hire comes nearly a year after FCB and McGarryBowen won Clorox’s creative duties following a review. FCB works on Clorox’s global cleaning brands while McGarryBowen handles creative work for its specialty brands like Fresh Step and Kingsford.
In his new role, Cooke will be tasked with defining and driving the agency’s positioning with clients and all other communications touchpoints. He will report to FCB Worldwide CEO Carter Murray.
“We were looking for someone for this role with the right talent, track record and character to help further fuel the positive momentum that we are experiencing in the network," said Murray in a statement. "Brandon is all of that and more: He has talent, a great sense of humor and of self, and ambition – and I cannot wait for him to get started.”