Shazam Chart Advertising Shazam

UK Top Shazamed chart: Amazon Prime knocks Littlewoods off the top spot


By Jenny Cleeton, Social Media & Video Content Creator

January 17, 2017 | 1 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

Littlewoods has finally been knocked from the Shazam chart's top spot this week as Amazon Prime takes the lead position with its ‘Busker and dog’ campaign.

The short ad sees a young man playing guitar with his dog by his side failing to make any money, until a nearby coffee vendor uses the Amazon Prime service to buy the dog an outfit. With the dog dressed as a little pirate, the busker soon sees his hat filling with money.

Elsewhere in the chart, Lucozade has been knocked out completely while automotive campaigns dominate the new spots in the chart, with Suzuki Ignis in fourth place, Citroen C3 eighth and Mini Countryman entering in ninth place.

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