The word strategy can mean a lot of things in the business world. As it relates to Jaime Klein Daley, who was just hired by Possible to be the agency’s New York office EVP strategy, it means connecting people.
“Everything I do is about brands and people. Strategy, for me, is helping clients or brands we work with navigate the world of their consumer and help them figure out new ways of connecting with them. And vice-versa helping people and take new things away from the brands they’re interacting with,” said Daley on her second day on the job.
Daley comes to Possible from R/GA, where she was executive strategy director. Before that, she held strategy positions at Redscout, Deutsch and Publicis Advertising, with a stint running her own business, Young Ones Design, which she started on maternity leave and brought parent-friendly design elements to kids' rooms.
It’s strategy that she loves diving into on a daily basis, and that’s why she took the job at Possible.
“I loved my experience at R/GA but there’s a huge opportunity here. The philosophy of Possible being very people-centric, being really passionate about how we can help people engage with brands,” she said.
Daley noted that the traditional world of strategy – essentially account planning – has fragmented – because of the amount of data out there, the fragmentation of media, the technologies at our disposal. Now, she says there are many different types of strategists.
“You have marketing sciences. You have social strategy, you have content strategy. You have traditional account planning. But what they all have in common, and what all strategists have in common is a real desire to understand people, to reflect culture, to shape culture, to understand what the problems are, to solve problems – this curiosity is something I’d really like to bring together,” she said, referring to the qualitative and quantitative sides of the strategy equation.
Though Possible is a global company, and part of the even larger WPP network, Daley will be responsible for the New York office, working with her growing strategy team. She will report to Kunal Muzumdar, managing director of the New York office, and will also work closely with Possible’s chief strategy officer, Americas, Zach Gallagher.
“Being in New York is a unique opportunity for us. We’re looking to build our identity here and to bring some of our spirit and our attitude as well,” she said. "I'm excited for the opportunity to help the New York team continue to grow. I'm excited to see how technology can help clients in more established industries like packaged goods, retail, and healthcare become more in tune with people, not less. I'm excited to see how data can help make our relationships with other people stronger, and make our transactions more human, not less.”