Golden Globes buzz drives viewership increase for Amazon Prime originals
Billy Bob Thornton - who stars in the Amazon original 'Goliath' - last week took home the Golden Globe Award for Best Actor, and as a result of the hype surrounding the awards along with new season premieres, Amazon Prime TV shows saw a 30% increase in viewership week over week.
Insights via Jumpshot:
A Man Reborn: Season 2 of The Man in the High Castle debuted on Amazon Prime in mid December, and this past week, drove a 38% share. The second season of this original series outpaced Goliath for the top spot as Amazon announced an upcoming third season of this alternate history series.
Prime(time) for Golden Globe Winners: After Billy Bob Thorton (Goliath), Olivia Colman, Tom Hiddleston and Hugh Laurie (The Night Manager) won Golden Globes for their acting roles in a television series, viewers flocked to Amazon Prime to see their work. Goliath saw viewership increase by more than 4x as it drove a 32% share this past week while The Night Manager saw viewership double as the mini-series drove a 12% share.
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