Golden Globes buzz drives viewership increase for Amazon Prime originals

Billy Bob Thornton - who stars in the Amazon original 'Goliath' - last week took home the Golden Globe Award for Best Actor, and as a result of the hype surrounding the awards along with new season premieres, Amazon Prime TV shows saw a 30% increase in viewership week over week.

Insights via Jumpshot:

A Man Reborn: Season 2 of The Man in the High Castle debuted on Amazon Prime in mid December, and this past week, drove a 38% share. The second season of this original series outpaced Goliath for the top spot as Amazon announced an upcoming third season of this alternate history series.

Prime(time) for Golden Globe Winners: After Billy Bob Thorton (Goliath), Olivia Colman, Tom Hiddleston and Hugh Laurie (The Night Manager) won Golden Globes for their acting roles in a television series, viewers flocked to Amazon Prime to see their work. Goliath saw viewership increase by more than 4x as it drove a 32% share this past week while The Night Manager saw viewership double as the mini-series drove a 12% share.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.