Betteshanger Country Park is launching a campaign to highlight its significant regeneration, with help from advertising agency Zest.
Part of a £40m scheme, the park will become a major new commercial, educational and visitor destination, with the funding helping to preserve its history and heritage, deliver jobs and provide educational opportunities.
After a competitive pitch, Zest was brought on board to launch the new and vastly enhanced visitor facilities at the park which will open in late spring 2017. The facilities will include an £8m state of the art visitor centre built to the highest levels of sustainable design and housing the Kent Mining Museum.
The brief comprises of appealing to a wide audience, families, experience seekers, group travel, schools and corporate, highlighting the opportunities the park presents and the benefits that each group would experience at the park.
Lynnette Crisp, marketing manager at Betteshanger Sustainable Parks, said: “We were excited from the outset with Zest’s pitch. They rose to the challenge and presented an energised, creative solution to our marketing launch campaign. We’re excited to work with one of Kent’s best.”
Belinda Collins, managing director at Zest, said: “We’re thrilled to be working with Betteshanger. Our amazing creative team devised an innovative and highly visual campaign to enhance and build on the new, revitalised Betteshanger brand. We look forward to reinforcing Betteshanger not only regionally, but as a nationally outstanding leisure facility.”
Located on the site of the former Betteshanger Colliery, the Betteshanger Sustainable Parks project will be a major new visitor, education and commercial destination – an economic and social regeneration project of national significance.
Zest is an advertising agency based in Kent.