As the Oscar season approaches, 2016’s most irreverent marketing campaign has continued in order to put an Academy Award in the hands of Ryan Reynolds and the Deadpool crew.
Upon its launch around Valentine’s Day, (somewhat falsely advertised as a romcom), the movie quickly became the highest grossing R-rated movie ever, grossing $783m worldwide.
Looking to attract the votes of the membership, the trailer lists what was required to develop the movie; apparently this includes “600 lbs. of chimichangas," "4 pairs of assless chaps," and "7 magical unicorns".
Come 24 January, we’ll know whether the infantile anti-hero flick captures the imagination of the Oscar panel. From a marketing level, the movie was a breath of fresh air, striking up a chord with multiple demographics such as an emoji poo billboard.
Watch the video below.
— Ryan Reynolds (@VancityReynolds) January 13, 2017