Luxco appoints Media Bounty for Rebel Yell Kentucky Straight Bourbon social campaign in Europe
Luxco has appointed Media Bounty as its creative digital agency for Rebel Yell Kentucky Straight Bourbon Whiskey. The agency has been tasked with building the brand’s European social presence and becomes Luxco’s first European agency, following a competitive pitch.
The bourbon brand is looking to expand its presence with key on and off trade influencers, primarily targeting male whiskey drinkers ages 18 to 35. A 12-month campaign will roll out across 2017, including paid digital, original customer-led content, community management and PR.
Steve Einig, chief marketing officer at Luxco, said: “Media Bounty understands the Rebel Yell brand voice and passion points. We are looking forward to watching the strategy come to life in 2017.”
Rebel Yell joins Luxardo and London No1 Gin on Media Bounty’s growing roster of premium alcohol brands.
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