Digital Advertising

AudienceScience confirms job cuts

By Sean Larkin | Programmatic Reporter

January 16, 2017 | 3 min read

AudienceScience is the latest adtech outfit to confirm a significant number of cuts from its total headcount, with initial reports citing sources familiar with the move claiming its could see as many as a quarter of its total workforce depart.

AudienceScience China

AudienceScience's 'hero product' Helios aims to help advertisers to improve their media buying efficiency

GeekWire carried the initial report, claiming several sources tipped-off the title informing them that the Washington-based outfit was trimming its global workforce across several departments and that the cutbacks could affect as much as 50 employees, although AudienceScience (which did confirm that it was down-sizing its headcount) declined to comment on how many employees would be leaving its operations.

A statement from AudienceScience issued to the title read: “The latest changes at the company reflect our increasing shift towards better serving the agency side of the advertising business alongside our roster of global advertiser clients. AudienceScience will maintain all of its global offices and continue to focus on building great technology that serves both advertiser and agency clients.”

AudienceScience, which has offices across the globe including the US, Europe and APAC and between 201- 500 employees according to its LinkedIn profile, offers and adtech product Helios which it claims can help marketers better manage their online ad spend by offering transparency on where their media budget is spent and how their data is exposed to their parties (see chart).

The revelation follows several similar such moves by other adtech outfits including some of the sub-sector of the online advertising industry’s biggest names including: AppNexus; Rubicon Project; and most recently Rocket Fuel, as the initial boom period in the programmatic buying sector cools.

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