Ad of the Day: Papyrus and TBWA\Manchester stop putting a #braveface on Blue Monday
National charity Papyrus Prevention of Young Suicide is looking to break the taboo of asking about suicide with a powerful new campaign launched to coincide with Blue Monday (16 January).
Created by TBWA\Manchester, the campaign seeks to use Blue Monday – the so-called ‘most depressing day of the year’ – as an opportunity to talk about the biggest killer of people under 35 in the UK – suicide.
“We need to raise awareness that simply by talking about suicide, it cannot put the idea into a person’s head, but it could save a young life,” explained Papyrus chief executive, Ged Flynn. “Suicidal feelings don’t have to end in suicide.”
The campaign intends to highlight the fact that it is easy to use social media to hide what’s really going on as it’s easier than ever before to put a filter on your life and put out a ‘brave face’ to the world.
The series of adverts encourages people to look around to see if a loved one is suffering from more than just the ‘January Blues’ and ask is there something more going on behind that ‘brave face’?
Fergus McCallum, chief executive at TBWA\Manchester added: “This is an issue we feel passionate about. Too many young lives are lost because of silence and we want to get people talking.”
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