Adidas Football is hoping to up its fashion prowess with the launch of a new collection in collaboration with clothing designer Gosha Rubchinskiy.
The adidas Football x Gosha Rubchinskiy collection plays on Rubchinskiy's Russian heritage, with the range of garments inspired by the Russian youth culture of today.
The collection mixes pieces such as track suits, scarves and sneakers, with classic suit items from the main collection, and is part of an ongoing partnership leading up the 2018 FIFA World Cup in Russia.
Sam Handy, vice president of design, adidas Football said: “Gosha is someone who adidas Football has wanted to work with for some time now due to his passion for football and youth culture. Sharing similar beliefs as adidas - the flair for creative spirit and innovation – made him the perfect designer to work with as we gear up to the 2018 FIFA World Cup... We’re excited to see the partnership flourish through 2017 and 2018.”
The 2018 FIFA World Cup takes place14 June 2018 – 15 July 2018.