McCann Canada has appointed Thierry Gauthier as vice president of client services in its Montreal office.
Gauthier joins from digital agency Human Equation, where he served as chief brand activation officer. His appointment comes roughly six months after MacLaren McCann changed its name to McCann Canada in an effort to better unite its Toronto, Calgary, Vancouver and Montreal offices under the network’s name. In December, Marketel McCann rebranded as McCann Montreal and brought on Mylène Savoie as president of the agency.
According to McCann Canada, Gauthier’s hire is “the first of several planned hires for the recently rebranded Montreal agency under the leadership of new President Mylène Savoie.”
“Thierry brings a combination of strong business acumen and an understanding of the marketing mix ranging from digital/technology to branding, shopper marketing, experiential marketing and more traditional fields,” said Savoie in a statement. “He will bring a very business-oriented approach and customer focus mindset while being an outstanding addition to the team. We plan to invest in the best thought leadership and talent in the market going forward, and he is the first proof of that commitment. His expertise and passion for innovation will benefit our clients, our employees and our leadership team alike.”
Throughout his career, Gauthier has held positions at agencies including Publicis Montreal and Speed-XM. He’s also worked at brands including Groupe Dynamite and Alis Technologies.