In-housing, consolidation, trust: The year ahead for programmatic, according to its biggest players
The landscape of online media trading has, as ever, shifted in the last year as scandals, contentious opinions and new offerings hit the marketplace month after month throughout 2016.
But how do the top names in programmatic predict this industry will morph again in 2017? The Drum caught up with the likes of the Financial Times, AOL and Twitter’s MoPub platform at Programmatic Punch to ask what the media world needs to watch out for this year.
Other episodes in the series
Episode 1
Tina Brown, author of The Diana Chronicles, on what makes a great story
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 2
Hip-hop icon Warren G and director Karam Gill on what makes a great story
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 3
Glenn Gainor, Sony Pictures Screen Gems exec on what makes a great story
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 4
Documentarian Cheryl Dunye on what makes a great story
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 5
Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film
After 25 years in the entertainment business, Glenn Gainor, head of physical production at Sony Pictures Screen Gems, knows plenty about great films and stories. He also knows what it takes to create successful integration for brands — and points to the seminal ET/Reese's Pieces hookup as the gold standard of integration.
Episode 6
Prop master Scott Bauer on how brands can drive a story
As a story unfolds in film and TV, there are plenty of those who help craft the work. Though writers, producers, directors and actors get the spotlight much of the time, the rest of crew plays invaluable roles in making it all come to life.
Episode 7
Sir John Hegarty on the best brand story he’s told
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 8
Brand storyteller and film producer Tim Perell on great storytelling
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 9
Amir Bar-Lev, Long Strange Trip director, on passion in storytelling
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Episode 10
PopSugar's co-founder, Lisa Sugar, shares what makes a great story
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.