Bauer Media’s training initiative, The Bauer Academy, has been granted £1.8m from the government, with the aim of getting 1,200 new people into the creative industries by July 2018.
The cash has been distributed from the European Social Fund’s Skills Funding Agency. The academy will launch the strategy under a campaign dubbed ‘Making Creativity Work’. It hopes to ‘bridge the gap’ between education, media and business.
The money will be used to continue training courses in radio, magazines, TV, fashion, textiles, digital and social, while enterprise, creativity and innovation will be placed at the heart of each syllabus. Personalised programmes, which include a mixture of vocational training, taster sessions, work placement, coaching and mentoring, run from two to 26 weeks and are designed to fit around attendees’ existing commitments.
Bauer will work with the likes of Creative Skillset, Hiive, Street Vibe, Big Creative Education to deliver the contract.
Courtnay McLeod, director of the Bauer Academy, said: “This style of course is completely unique, both because of the highly personalised approach, and also that it is education immersed within industry. It’s a real game-changer in terms of training for the creative industries.”