KFC calls creative review, putting BBH on alert

KFC calls creative review, putting BBH on alert.

KFC will review the creative advertising account managed by BBH for the past 15 years, The Drum understands.

The pitch is being handled by the AAR and will cover part of its consumer PR business currently held by Freuds.

KFC’s decision follows a string of high-profile departures at its agency over the last 12 months. Mel Exon, Rosie Arnold and Caroline Pay, who were managing director, deputy executive creative director and executive creative director respectively, all left BBH over the course of 2016, as did joint chief strategy officers Jonathan Bottomley and Jason Gonsalves.

Since winning the account in 2002, the agency has helped KFC adapt to the advent of digital, most recently with a campaign on Snapchat last year. It was also responsible for the restaurant’s first Christmas brand campaign in 2013, and most recently its tongue-in-cheek Brexit Nativity festive push last month.

Both KFC and BBH have been contacted for comment.

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