iCrossing has snapped up the Internet Advertising Bureau's outgoing UK chief Guy Phillipson and appointed him as its UK chairman.
Phillipson will take up the role at the Hearst-owned digital marketing agency on 1 February after 12 years at the IAB. Joining on a part time basis he will report to global chief executive Nick Brien.
Phillipson said of his appointment: “This is a very exciting time for me to be joining iCrossing, which boasts an impressive offering for today’s marketer. There are valuable opportunities for innovative partnerships with Hearst UK, as well as the recently acquired content marketing specialist, Mediablaze.
"I’m very much looking forward to helping the agency’s management strengthen their powerful agency brand."
Prior to joining the IAB Phillipson served as head of advertising at Vodafone, and during his tenure at the IAB transformed it into a free resource for marketers while encouraging best practice and advice for the burgeoning sector.