Adam Driver, who rose to fame playing Lena Dunham’s on-again, off-again boyfriend in the HBO series Girls, will be the star of Snickers’ 'You’re Not You When You’re Hungry' Super Bowl commercial this year.
The campaign, created by BBDO New York, has become a Super Bowl favorite since its 2010 launch starring Betty White. Last year, the candy brand’s spot featured Willem Dafoe dressed up as Marilyn Monroe.
"Partnering with one of Hollywood's most popular actors is just one way we'll continue to raise the bar to deliver amazing Super Bowl spots," said Allison Miazga-Bedrick, Snickers brand director, in a statement. "We know our fans are hungry for more, and we have plans that are sure to satisfy before, during and after the game."
Since gaining fame from Girls, Driver has taken on the role of Kylo Ren in the new Star Wars movies and is currently starring in Martin Scorsese's film 'Silence'.