Ad of the Day: An all-singing-extravaganza-ode to getting HomeAway from it all
Actor and comedian Nick Offerman is urging people to ‘Get HomeAway from it all’ in the latest commercial from the holiday rental company.
Created by Saatchi & Saatchi London, the follow-up to 2016’s ‘It’s your vacation, why share it?’ shows the many reasons why a HomeAway holiday outranks staying at a hotel or paying to stay with a complete stranger.
“The weight of all that is happening in the world, from politics to our daily routines, has everyone in search or relief,” explained Mariano Dima, HomeAway chief marketing officer who points to holiday rentals as the “ultimate solution.”
Described by HomeAway vice president of global brand marketing, Steve Stamstad as the brand’s “most aggressive marketing effort to date” the campaign looks to grow awareness of HomeAway and drive more travelers to book.
Focusing on the unsavory characters and awkward circumstances that come with hotels and shared accommodations, the campaign sees Offerman captivate viewers with a catchy rhyme.
Andy Jex, executive creative director at Saatchi & Saatchi London, added: “We thought we’d heard all the reasons there are to get away from it all, then 2016 turned up and dealt us a whole load more. With HomeAway you get the whole house so we thought we’d go the whole hog, with an all-singing-extravaganza-ode to getting HomeAway from it all. It just felt right.”
Filmed on location in New Zealand the ad will now air in the UK on ITV, Channel 4 and Sky as well as in France, Germany and the US. In addition to television, 20 and 15-second cut downs will feature on social media with Blue 449 handling media planning and buying.
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