Telegraph’s executive director Dave King returns to the 'resilient' ad industry as MD of Exterion Media
Telegraph Media Group’s executive director Dave King has departed the company after 12 years and will take up the role of UK managing director at out-of-home company Exterion Media.
Dave King departs the Telegraph for UK MD role at Exterion Media
King will be responsible for the UK business at the out-of-home brand, with a focus on growing franchise operations, accelerating revenue growth and leading its transition into a digital media company. He will start his new role on 23 January.
King was a surprise hire by Telegraph boss Murdoch MacLennan in 2005 with no former experience of working at a newspaper. He was formerly managing director of EMAP Advertising, responsible for EMAP’s commercial activities including radio, TV, magazines, online and digital media, and head of investment at Carat, responsible for the majority of UK media buying.
MacLennan, chief executive of Telegraph Media Group, said King leaves the media group in a “strong position to deal with the challenges we face” for his part in developing new business models and revenue streams, as the print newspaper industry faces increasing advertising headwinds. King was one of the executives heading discussions around a joint publisher venture, Project Juno.
King added: "Out of home has proved itself over and over again. It’s remained resilient in tough times, and delivered market beating growth in the good times. The road ahead looks very exciting, and the medium is extremely well positioned.
"Exterion Media is a business that has transformed significantly, and now has the opportunity for a new period of growth as it transitions into a Digital Media Company powered by data. We have the opportunity to take this company to market leadership, through greater investment in digital and through the right culture and people. I believe we can digitise our business model faster than any of our competitors. I’m thrilled to be joining the team at this pivotal point.”