Robert Harwood-Matthews joins Starcom USA as EVP to lead Samsung account

Robert Harwood-Matthews has joined Starcom USA as executive vice president and managing director to lead the agency’s Samsung business.

According to his LinkedIn profile, he joined Starcom this month to lead the media strategy, investment and activation teams for Samsung. Last August, he left his post as CEO of HL Group. Before that, Harwood-Matthews served as president of TBWA\Chiat\Day New York.

Harwood-Matthews took on the role of CEO of TBWA\Manchester in 2006. He then joined TBWA\Chiat\LA as global managing director of the agency’s Infiniti account before taking on the role of TBWA\UK president.