DDB North America announced today that Catherine Locker, former group director-strategic marketing for Coca-Cola North America, will join the agency in the newly created role of chief of staff.
Locker joins DDB North America after ten years with Coca-Cola. During that time, she led the expansion of key marketing capabilities, processes and approaches. Prior to her tenure with Coca-Cola, she was the global brand director for Glaceau International.
“Catherine is a classically trained brand leader who has experience in leading brand initiatives on a global scale," said Wendy Clark, chief executive officer of DDB North America. "Growth within our existing clients and new business wins mean we need her leadership and experience now more than ever to integrate our total network resources.”
Locker’s appointment follows last month’s announcement that Ari Weiss would become DDB’s first-ever chief creative officer in North America, and is Clark’s second executive hire since she joined the agency as chief executive officer.
“More than ever clients need great work, at the speed of the marketplace with maximum efficiency. To meet these expectations, DDB has been driving more cross-agency collaboration and integration, and innovating the ways they work. I’m excited to add to and accelerate these already solid efforts,” said Locker. “No marketer leaves Coca-Cola easily, but the momentum at DDB and the opportunity to contribute to their further success is something I’m genuinely excited to do."