Cheestrings owner Kerry Foods selects Rothco as creative agency
Kerry Foods UK has appointed Dublin based agency Rothco to handle the creative for its Kids Dairy Snacking business, encompassing brands Cheestrings, Yollies and Scoffies.
Cheestrings owner Kerry Foods selects Rothco as creative agency
Rothco, which began working with Kerry Foods last year on its Dairygold business replaces Fallon London on the account.
Speaking of the appointment, Kerry Foods GB Kids Dairy Snacking marketing director, Victoria Southern, commented: “We are delighted to have appointed Rothco as our new creative partner for our Kids Dairy Snacking Business. We are hugely excited by their brave thinking and strategic approach and look forward to taking our brand into its next chapter of growth by sparking Kids imaginations across Europe."
The Cheestrings brand is worth over €100m across it’s international footprint (11 markets across Europe) and according to Kerry Millward Brown Brand tracking study is the favourite cheese snack among children in the UK and Ireland.
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