Creativity Cheesestrings Rothco

Cheestrings owner Kerry Foods selects Rothco as creative agency

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By Natalie Mortimer | N/A

January 10, 2017 | 2 min read

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Kerry Foods UK has appointed Dublin based agency Rothco to handle the creative for its Kids Dairy Snacking business, encompassing brands Cheestrings, Yollies and Scoffies.

Cheesestrings

Cheestrings owner Kerry Foods selects Rothco as creative agency

Rothco, which began working with Kerry Foods last year on its Dairygold business replaces Fallon London on the account.

Speaking of the appointment, Kerry Foods GB Kids Dairy Snacking marketing director, Victoria Southern, commented: “We are delighted to have appointed Rothco as our new creative partner for our Kids Dairy Snacking Business. We are hugely excited by their brave thinking and strategic approach and look forward to taking our brand into its next chapter of growth by sparking Kids imaginations across Europe."

The Cheestrings brand is worth over €100m across it’s international footprint (11 markets across Europe) and according to Kerry Millward Brown Brand tracking study is the favourite cheese snack among children in the UK and Ireland.

Creativity Cheesestrings Rothco

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Rothco

Over the past 23 years ROTHCO has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.

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