Facebook is reportedly looking to further monetize its video inventory with the testing of mid-roll ads – a move which could further incentivize content creators to consider leaving platforms like YouTube.
Recode quotes “industry sources” claiming that the social network will soon start testing mid-roll ads, giving video producers an optional, extra source of revenue.
Ad revenues are split 45/55 with publishers, the same rate provided by YouTube, notes the report, adding that the ads can appear after 20 seconds in videos lasting a minimum of 90 seconds.
Last year the company told The Drum that it was testing mid-roll ads on Facebook Live videos, appearing five minutes into real-time content. The new format will be applied to pre-recorded content.
The Drum contacted Facebook for comment on the reported tests but it was unable to respond by time of publication.