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Marketing

Blacks looks to PR as it aims to become Yorkshire's leading legal services provider

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By Richard Draycott, Managing Director

January 9, 2017 | 2 min read

Law firm Blacks Solicitors LLP has chosen Headingley-based marketing agency, Brass, to manage its public relations and implement a variety of dedicated PR campaigns during 2017.

Brass agency won the account as part of a competitive pitch against four other consultancies, leading with a range of creative ideas and considered news-generation tactics, which demonstrated the experience the PR team has gained in recent years.

Brass will now work to position Blacks Solicitors as the leading law firm in Yorkshire and support them in their bid to stand out in what can be a crowded and competitive legal marketplace.

The Leeds-based law firm was impressed with the team’s creativity, passion, and pro-active approach to PR and their focus on delivering measurable results.

Speaking of the appointment managing partner at Blacks, Chris Allen, said: “It’s great to have Brass on board. We were impressed with their innovative and forward-thinking ideas; their support will be instrumental in increasing our brand profile.”

Lucy Baird, PR account director of Brass, added: “It’s been a fantastic year for the Brass PR team and we’re delighted to be working with a law firm who aren’t scared of trying new things.

“We’re lucky to have a really talented and driven team who are full of great ideas, and we’re really looking forward to implementing some of these for Blacks in the coming months.”

Blacks Solicitors LLP is a 19 partner firm which specialises in corporate, commercial, sport, property and private client matters and recently won Best Law Firm (11 – 30 partners) at the Yorkshire Legal Awards.

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