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Future of TV #Nashville CMT

After reviving hit TV series ‘Nashville,’ CMT creates social experience around show

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By Haley Velasco, Freelance journalist

January 9, 2017 | 3 min read

The country music focused series “Nashville” kicked off its fifth season this week on its new home, CMT. With a new slew of shows, CMT announced “NASHCHAT” which is a complimentary fan conversation across Facebook, Twitter, Instagram and Snapchat.

After reviving hit TV series ‘Nashville,’ CMT creates social experience around show

After reviving hit TV series ‘Nashville,’ CMT creates social experience around show / Courtesy of CMT

Following the two-hour premiere, Chris Carmack, who plays gay country singer Will Lexington, hosted a Facebook Live on CMT’s Facebook.

“Fans saved ‘Nashville.’ Now we’re inviting fans into our living room to celebrate the characters, stories and music they love,” said Brian Philips, President of CMT. “With ‘NASHCHAT’, we’ll create a home across all social media culminating with a Facebook Live interactive recap and fan chat immediately following new episodes.”

The episodes of “NASHCHAT” will be hosted by radio personality Amy Brown and will feature interviews with the cast and crew, original music, “Nashville” insiders and fans recapping each new episode after the show ends.

Between the new episodes, CMT Instagram and Instagram Live will host “NASHCHAT” behind the scenes, CMT Snapchat will feature “Nashville” cast content, fan community content, games and contests and CMT Twitter will drive conversation including unveiling new memes and clips, as well as quizzes, photos, recaps and episodic promos.

According to CMT, “Nashville’ is set against the backdrop of the city's music scene and follows Rayna Jaymes and Juliette Barnes. Both women face personal and professional challenges as they navigate their paths as artists and individuals. Surrounding them and often complicating their lives are their family, friends and, in some cases, lovers, as well as the up-and-coming performers and songwriters trying to get ahead in the business. Music City can mean so many things to different people.”

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Future of TV #Nashville CMT

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