AB InBev teams up with Keurig to develop boozy in-home drink system

AB InBev teams up with Keurig to develop boozy in-home drink system / Keuring

Alcohol giant ​Anheuser-Busch InBev (AB InBev) and Nespresso rival Keurig are joining forces to work on the development of an in-home "alcohol drink system".

The venture will pull together the expertise of both firms, building on Keurig's coffee maker and brewing system technology to let customers recreate their favorite tipples at home.

The partnership will focus on North America, and while little is yet known about the tech itself it is likely that it will see users purchase flavor pods that are then inserted into a Keurig machine.

While AB InBev is best known as the owner of brands like Bud and Stella Artois, the innovation will apparently focus on the full adult beverage market offering everything from beer to cocktails, spirits and mixers.

“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, chief executive of the new venture. “We can’t wait to get started.”

Keurig's business has been hurt in recent years by sluggish demand for its reusable K-Cups and it previously partnered with Campbell's to sell soup pods, but the bid failed.

The company's latest move comes after its soft drinks machine, Kold, flopped last year. It's not yet known how much the countertop appliance will cost, or when it will be released.

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