Confused.com has once again tapped James Corden for a campaign that sees the TV presenter navigate a serious of fun obstacles to pull off the perfect parallel park.
The ad, which is the second in the series of driver-focused TV adverts from the car insurance savings site, builds on the success of the first advert staring Corden that launched in summer 2016.
In the new spot, created by Karmarama, Corden can be seen driving through the bright lights of Hollywood and the heavy LA traffic before successfully complete a notoriously difficult parallel park outside a hip Tinseltown eatery.
In addition to the launch of the new campaign starring , a fully-integrated marketing campaign and a number of national media partnerships have also been secured. These include sponsorship of Drivetime across the Heart network, and a weekly column in the Sunday Times motoring supplement.
Commenting on the new advert and company direction, Paul Troy, CMO of Confused.com said: “It’s great to end the year on a high by moving into pole position in terms of leading the category for car savings. Confused.com is now no.1 for car savings, providing more opportunities for drivers to save than any other site, which is exactly where we wanted to be.
"This latest ad is bigger and better than the first, and demonstrates how Confused.com is moving up a gear when it comes to driver wins and providing car savings to millions of customers.”