Marketing Amazon

Amazon to open first bookstore in NYC


By Kyle O'Brien, Creative Works Editor

January 6, 2017 | 2 min read

Amazon, the company that could arguably be cited for helping usher in the demise of the retail bookstore, is opening its first New York City bookstore, according to a report in the Wall Street Journal.

The store will take up 4,000 square feet in the Time Warner Center, in the Shops at Columbus Circle. The high-traffic area, across from the lower west corner of Central Park, should garner the shop - which is scheduled to open in the spring - plenty of eyes and consumers.

The WSJ story said that the company is also considering a second NYC store in the Hudson Yards development, which is still under construction.

Amazon made the decision to go brick and mortar in its hometown of Seattle, where the retail giant opened its first bookstore in 2015. Two other stores, in San Diego and Portland, area also up and running, and the company has plans for stores in Chicago and Dedham, Mass.

New York is a logical place for Amazon, since Manhattan is home to many flagship stores, including new stores for Nike and Adidas. And since available space on the island has increased, Amazon saw a good opportunity to stake its claim on the brick and mortar business after years of being the online go-to for books and many other products.

Marketing Amazon

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