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By Ayesha Salim | Content Lead

January 5, 2017 | 2 min read

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If a politician and an advertising expert were asked “What is advertising?” how would they both respond? The Drum, in partnership with Advertising Association, made it their mission to find out by posing advertising’s biggest questions to some of the top names in both fields at Advertising Association’s annual event at the House of Commons in December.

Industry bosses from companies such as Google, Nationwide, Adam&EveDDB, and ITV, as well as MPs, were asked the same ‘big’ questions, including ‘Does advertising drive prices up or down?’ and ‘Can advertising save the world?’ to see whether a perception gap exists between politics and the industry.

The video was inspired by the release of Advertising’s Big Questions, a collection of essays from six of today’s leading thinkers, tackling the perennial questions about advertising’s role in business and society.

This year’s event celebrated seven different campaigns that have either championed diversity or saved and improved lives under the banner #ThisAdCan (inspired by FCB Inferno’s viral campaign for Sport England, This Girl Can, aimed to get more women and girls exercising).

Watch the video above to see how the attendees amusingly tackled the questions, and form your own opinion on how their views really differ on advertising.

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Other episodes in the series

Episode 1

Tina Brown, author of The Diana Chronicles, on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 2

Hip-hop icon Warren G and director Karam Gill on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 3

Glenn Gainor, Sony Pictures Screen Gems exec on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 4

Documentarian Cheryl Dunye on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 5

Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

After 25 years in the entertainment business, Glenn Gainor, head of physical production at Sony Pictures Screen Gems, knows plenty about great films and stories. He also knows what it takes to create successful integration for brands — and points to the seminal ET/Reese's Pieces hookup as the gold standard of integration.

Episode 6

Prop master Scott Bauer on how brands can drive a story

As a story unfolds in film and TV, there are plenty of those who help craft the work. Though writers, producers, directors and actors get the spotlight much of the time, the rest of crew plays invaluable roles in making it all come to life.

Episode 7

Sir John Hegarty on the best brand story he’s told

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 8

Brand storyteller and film producer Tim Perell on great storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 9

Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 10

PopSugar's co-founder, Lisa Sugar, shares what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

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