Universal Pictures has teamed up with WhoHaha, a female-driven comedy site co-founded by American actress, director and film producer Elizabeth Banks, to find the web’s funniest content creators and build up excitement for the third movie in the Pitch Perfect franchise.
The studio and digital platform have teamed up to launch ‘Go Pitch Yourself’; a project that will ask aspiring digital storytellers to share independently produced videos of impressions, characters or unique talents that showcase the Pitch Perfect spirit and what makes them “perfectly imperfect”.
The search for talent will welcome entries from fans in the USA, UK, Australia and Canada, and submissions to the challenge will be reviewed by tracking social posts under the campaign’s hashtags – #PitchPerfect3 and #GoPitchYourself – across Facebook, Instagram, Twitter, Tumblr and YouTube.
Entries will be reviewed by an expert panel of digital media executives, with the finalists being announced March 2017, then one month later the winners will travel on all-expenses trip to LA for a week long digital content lab where they will learn about movie making and digital strategy from Universal Pictures and WhoHaha staff.
They will also shoot a promotional video with Banks for Pitch Perfect 3 which is due for release in December.
WhoHaha launched in April with the aim of becoming an online entertainment destination for women, and has served as a stage for Hunger Games and Pitch Perfect series producer Banks’ own YouTube series. It also features fresh faces including YouTubers like Hannah Hart.
“WhoHaha was built to develop, mentor and support female comedy,” said the platform's co-founder, Luigi Picarazzi. “This unique campaign will extend the film’s reach beyond social media and into making a measurable impact on the development of these aspiring digital creators. We can’t wait to review the submissions.”
The 90-second entry videos are not expected to be professionally produced; instead, applicants are encouraged to create content based on their unique talent.