Bookee's Uber-style splitfare feature aims to make betting a more social experience
As competition between sports betting brands heats up mobile app Bookee is attempting to make betting more engaging with the introduction of Uber-style splitfare bets.
Bookee, a mobile first swipe to bet app, has introduced a new splitbet feature which allows friends to share the risk and rewards of placing a bet.
Splitbet allows users can choose a contact to share a stake with from either the list of contacts already using the app or by choosing an option to invite a friend to download the app and accept the bet.
The swipe to bet feature is a major feature for Bookee
Push notifications will inform app users of the request to split the stake while those without the app will receive a personalised SMS message that informs the contact of the request, including a link to download Bookee from the App Store.
“The app is already very different from anything else on offer within the sports betting market and this feature is yet another industry first,” said Adam Kalmanson, Bookee co-founder and head of sales and marketing.
He added: “We are constantly thinking of ways to develop Bookee to enhance the user-experience and having learnt from apps like Uber, we see the Splitbet facility as being something our users will value and enjoy using.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The move follows on from other changes which Bookee has implement including the introduction of a swipe-functionality where users swipe left to reject or right to accept a host of suggested bets.