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Nickelodeon poaches Virginia Monaghan from MTV to lead creative, marketing and communications


By Jessica Goodfellow, Media Reporter

January 4, 2017 | 2 min read

Nickelodeon UK & Ireland has appointed Virginia Monaghan, formerly head of the marketing, press and creative teams across both MTV and Comedy Central, to a similar role at the children’s network.

Virginia Monaghan

Virginia Monaghan

Monaghan will report to Alison Bakunowich, who held the same role between 2013 and 2014 before stepping up to VP of editorial and now serves as general manager of Nickelodeon UK & Ireland. Bakunowich was the last person to hold the role.

Monaghan will begin her new position on 9 January.

During her tenure at Viacom International Media Networks (VIMN) Monaghan has held numerous positions, serving as director of music channels for MTV for 10 years, as well as head of marketing for the network. Most recently, Monaghan has served as VP, commercial and marketing experiences for MTV and Comedy Central. It is not yet known who will replace her role at MTV and Comedy Central.

Bakunowich said: “Virginia brings to Nickelodeon her expertise in elevating brands beyond the screens and into the daily lives of audiences, and this knowledge will be key for building the Nickelodeon business."

Monaghan added: “I cannot wait to join the Nickelodeon team and get to work on building the network and its properties. There is a huge potential within the business and a real opportunity to grow the network’s brands both on screen and beyond.”

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