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GoFundMe hires Change.org’s John Coventry to spearhead UK comms

John Coventry is appointed by GoFundMe to head up UK comms

GoFundMe has hired John Coventry to lead its UK communications efforts as the company sets its sights on European expansion.

John joins GoFundMe from campaign platform Change.org, where he helped launch the UK operation before leading the European and global communications teams, building one of the world’s largest social change brands.

He will become the company’s first hire outside the US, with more expected to join across Europe this year.

GoFundMe already has nearly 75,000 campaign organizers in the UK, whose campaigns have collectively raised over £57M.

Coventry commented on his appointment: “The power of the internet to give everyone the tools to stand up for the issues they care about is one of the defining stories of our times. GoFundMe is changing the way people raise and give money, and the team and product are incredibly impressive. It’s great to be joining at such an exciting stage of growth and I can’t wait to get started.”

Coventry will report to GoFundMe's vice president of policy and communications, Dan Pfeiffer, former senior advisor to Barack Obama.

Pfeiffer said: “John’s track record of telling the biggest stories of people using the web to drive change in their communities is exceptional. We are incredibly excited to bring his leadership experience, knowledge and energy to GoFundMe as we look to give people across the UK and Europe the very best social fundraising tools.”

GoFundMe media director Kelsea Little will also join Coventry in the UK to help boost the operation in its early stages.

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