Flagstar Bank names Bernstein-Rein AOR after competitive review
Flagstar Bank, the largest savings bank in Michigan and the fifth largest in the country, has named Bernstein-Rein as its agency of record following a competitive review.
Bernstein-Rein named agency of record for Flagstar Bank
The Troy, Michigan-headquartered bank, also a leading national originator of residential mortgage loans, began its extensive review last summer and the large field of contenders was narrowed to a final group of five agencies, with the bank deciding to go with Kansas City-based Bernstein-Rein.
“We were looking for a marketing partner to elevate and expand our craft brand position – someone who could offer solutions tailored specifically to our customers’ needs,” said Matt Allen, chief marketing officer at Flagstar. “We connected right away with the entire Bernstein-Rein team, who not only brought us strategic and original ideas on how to tell our story, but also the process and operational discipline to bring those ideas to life.”
Bernstein-Rein is tasked with deepening consumers’ understanding of Flagstar’s “craft banking” message to attract people seeking care and attention in their banking experience. Flagstar introduced its craft brand positioning in the spring of 2016.
“Flagstar is a future-forward brand, acutely aware that consumers value having a relationship with the financial institution they have entrusted with their money,” said Chris Perkins, managing director of Bernstein-Rein. “We are excited to bring our analytical, strategic, creative and media capabilities together to communicate Flagstar’s craft brand in a highly engaging way that consumers will embrace.”