Future of TV Addressable TV Marketing

Hulu increases marketing in December as Shut Eye premieres


By Natan Edelsburg, SVP

December 29, 2016 | 3 min read

In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.

Shut Eye

Hulu's Shut Eye

MediaRadar chart for Found Remote


  • Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from 68 to 201. Shut Eye (a Hulu original series) was the top promoted show, running across 82% of the 201 sites.
  • AOL made a huge push for Connected across 23 websites. This very popular series takes reality TV to the next level since each character films their own life, 'No film crew. No filter. No faking it.' This is a significant increase from November, where AOL only advertised Connected on 1 website.
  • Amazon advertised the highest number of TV shows at 21 total. The Man in the High Castle was the top promoted show across 20 websites and 4 TV spots. The Grand Tour was a close second for digital advertising.
  • MotorTrend starting advertising two new shows in December: Ignition and The House of Muscle. The House of Muscle was the top promoted show for MotorTrend, running across 60% of the total sites promoted on.
  • Netflix digital advertising plummeted by 60% for total website buys and dropped by 83% for the number of unique video ads. Netflix also halved their TV advertising from 13 to 5 networks. Of the 16 shows promoted, Cirque du Soleil was the most advertised.

MediaRadar revolutionizes the way ad sales teams do business. This innovative SaaS tool streamlines communication, delivers advanced analytics and quickly identifies new business opportunities. Through a customized intuitive dashboard, clients easily view analytics and actionable advertising insights for over 2.6 million brands. Instantly receive insights that combine TV and print with digital analysis, including new ad formats like online video, mobile, and native. MediaRadar can also pinpoint new business and determine revenue potential. It also helps sales reps plan their pipeline and prioritize the most important points to pitch. This amazing service eliminates the guesswork, so ad execs can focus their time pitching. MediaRadar is a cross-platform solution that is constantly innovating with the ad tech landscape. No longer is it necessary to piece together information from multiple tech products to build a pitch; ad teams can get all their information with ONE tool.

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