Cinnabon apologises following social media backlash to 'RIP Carrie Fisher' Princess Leia tweet

By Gillian West | Social media manager

December 28, 2016 | 3 min read

Cinnabon has found itself in the middle of a social media storm following an ill-advised tribute to late Star Wars icon Carrie Fisher, who died yesterday (Tuesday 27 December) at age 60.

The tweet, which featured the caption 'RIP Carrie Fisher, you’ll always have the best buns in the galaxy,' showed a cinnamon-inspired Princess Leia complete with a Cinnabon roll as hair.

Carrie Fisher

Seen by many shocked fans as a cheap promotional tactic Twitter users weren’t slow on calling the baked goods brand out - with some comparing it to Cheerios misguided Prince tribute from earlier in the year.

Some users, however, though that Fisher probably would have enjoyed the tribute.

The image was first shared earlier this year on Star Wars Day (4 May) when, at the time, Cinnabon claimed the Star Wars character had only the “second best rolls in the galaxy”.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Trending

Industry insights

View all
Add your own content +