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BT Mobile taps Jeremy Renner for latest ad campaign

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By Natalie Mortimer, N/A

December 27, 2016 | 2 min read

BT Mobile's latest ‘behind the scenes’ ad sees Oscar nominated actor Jeremy Renner enthusiastically show off his action film stunt skills earned from roles in Mission Impossible and The Avengers.

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BT Mobile taps Jeremy Renner for latest ad campaign

The TV campaign for BT Mobile’s Family SIM shows Renner sliding down rooftops to 'save a family', despite being asked to save a family money by getting them to use the Family Sim.

The comedic spot breaks today (27 December) and runs on TV, radio, outdoor, digital and social media.

The latest campaign follows other ads in the series featuring Alec Baldwin, Ryan Reynolds, Willem Dafoe, Rebel Wilson and Ewan McGregor.

Dan Ramsay, BT Consumer marketing director said: “Family SIM has been designed especially for families with their needs at the heart of it. We wanted to recognise and reward our customers with a saving for each additional SIM they take with us.”

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