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Advertising New Hire Agency

Red Interactive hires Miner as director of customer experience strategy


By Kyle O'Brien | Creative Works Editor

December 23, 2016 | 2 min read

Red Interactive Agency, based in Santa Monica, California, has hired Max Miner as director of customer experience strategy.

Miner comes to Red from R/GA, where he was associate creative director, experience design, helping form and grow an embedded team in Silicon Valley of creatives and technologists. At R/GA, he oversaw multiple teams that created interactive marketing and product solutions for one of the world’s leading tech and search companies.

Previously, Miner honed his skills in UX and creative roles at 72andSunny, Team One and AKQA, and he has worked with such brands as Target, Lexus, Visa, YouTube, Nike and Red Bull.

Miner brings a blend of creativity, brand development and product innovation. In his role at Red, he will help clients navigate complex engagements from strategy through implementation. Additionally, he will work with Red’s broader leadership team to help expand the company’s processes and capabilities around customer experience design – one of Red’s core areas of focus.

“Max’s extensive background in brand development, UX design and product innovation is a tremendous addition to our extremely talented Experience Design team,” said Brian Lovell, Red Interactive CEO.

"The importance of creating connected customer experiences is greater than ever, given competitive pressures and the sky-high consumer expectations. We are seeing a real need in the market to help brands develop these comprehensive customer experience strategies and provide them with direction and vision,” said Derek Van Den Bosch, chief operating officer at Red. "Few people have an expertise in both customer experience strategy and UX design. Max is strong in both and we’re thrilled to have him join us at Red."

Miner added, "Red prides itself on taking a data driven customer-first approach and clients are embracing this vision. Great work in this day and age requires a more holistic understanding of a client’s brand, business, culture and customer touchpoints. I’m excited to join a team that’s pushing the envelope in technology to deliver impactful strategic thinking and better brand experiences."

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