CompareTheMarket.com has Disney-fied its meerkat protagonists in a new ad titled Oleg’s Magical Dream.
Released just in time for Christmas, the spot plays on the site’s partnership with Disney’s Frozen. It features a version of every parent’s favourite song, Let It Go, and follows baby Oleg dreaming of a winter wonderland scene.
The ad will be aired on Christmas Day. The overarching campaign is the work of VCCP and VCCPme; the agencies have dubbed it ‘the first combined effort' since VCCPme picked up the account earlier in the year, and ‘CompareTheMarket.com’s most customer-focused and integrated campaign to date’.
The brand announced the Disney tie-up earlier this month. Two new meerkat toys – Oleg and Ayana – have been created that aim to ‘melt the hearts of the British public this Christmas’. The public can pick up the cuddly friends from today (22 December).
Mark Vile, marketing director at CompareTheMarket.com, said: “Frozen continues to capture the imaginations of children and households up and down the country and we anticipate that Oleg and Ayana will be the must-have toys children will be wishing to find under the Christmas tree on the 25 December.”