Amazon continues fashion push with Christmas spot starring Olivia Palermo

Amazon is continuing to place its fashion offering front and centre, with a new comedic Christmas campaign starring fashion influencer Olivia Palermo.

The spot for Amazon Fashion Europe shows Palermo giving her dog Mr. Butler a fashion show as she runs through her Christmas shopping list, finding a reason to keep the all the gifts for herself. In return Mr. Butler delivers a comedic commentary.

Created by comedy writing and directing duo Josh + Vince of content studio Big Block, the film is now live online.

Amazon has steadily been building its fashion business as it looks to take a chunk of the apparel and accessories e-commerce sector. Last year it opened up a new photography studio in London to help the business add more than 500,000 images of clothing to its site each year.

In March, Amazon rolled out its first ever shoppable live-stream in a show called Style Code Live.

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