Amazon is continuing to place its fashion offering front and centre, with a new comedic Christmas campaign starring fashion influencer Olivia Palermo.
The spot for Amazon Fashion Europe shows Palermo giving her dog Mr. Butler a fashion show as she runs through her Christmas shopping list, finding a reason to keep the all the gifts for herself. In return Mr. Butler delivers a comedic commentary.
Created by comedy writing and directing duo Josh + Vince of content studio Big Block, the film is now live online.
Amazon has steadily been building its fashion business as it looks to take a chunk of the apparel and accessories e-commerce sector. Last year it opened up a new photography studio in London to help the business add more than 500,000 images of clothing to its site each year.