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Technology New Year

Social media account for Mayor of London’s annual New Year’s Eve fireworks event awarded to Brawl


By Tony Connelly, Sports Marketing Reporter

December 21, 2016 | 3 min read

The social media contract for the Mayor of London’s annual New Year’s Eve fireworks event has been awarded to content agency Brawl.

London fireworks

Brawl will be responsible for the event's social media content

The project will see Brawl take responsibility for content development across all social media channels and will run from now until January 2017.

London’s 12-minute New Year’s Eve Fireworks celebration and associated lighting display featuring the Coca-Cola London Eye, has become a renowned event and draws a huge global audience. In 2015 the fireworks were watched by 11 million people on BBC1 alone and the BBC YouTube video has subsequently received over 2 million views.

The win follows on from Brawl’s recent expansion with the agency doubling the size of its teams across offices in Leeds and London.

Commenting on the account win, Martin Jones, managing director of Brawl, said: “This is a great high profile win for the agency and rounds off a spectacular year in some style. It is a testament to the hard word and creativity of the team that we have secured such a high-profile campaign so soon after opening our London office.

“One of our key tasks in meeting the brief is ensuring that people across London spread the word that you need a ticket to attend the event."

Jones added: “And of course, we aim to harness as much engagement in the lead up to and post display as possible. The event promises to be bigger and better than ever this year, and we’re very excited and honoured to be working on such a globally recognised celebration.”

Brawl’s recent account win rounds off a strong quarter which also saw it add retail clients Superdrug, Whittard of Chelsea and Oasis to its roster.

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