The Drum Awards Festival - Extended Deadline

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By Doug Zanger, Americas Editor

December 21, 2016 | 2 min read

The office “Yankee Swap” is a cruel holiday gift-giving invention where gifts are chosen, then, as the name on the tin implies, swapped for a number of rounds until everyone is left with either good, bad or ugly. Sometimes, people bring great gifts. Other (read: most) times, it’s the white elephant peach candle that has been regifted since George Bush senior was in office.

The Portland, Maine office of indie Fuseideas, in 30-seconds, captured the essence of the Yankee Swap in a spot for the Maine Lottery. Let’s all be honest, scratch-off lottery tickets are not only a crowd-pleaser, but a nice gift to get (especially if you win something) and an easy, mildly thrifty thing to give.

Speaking of which (we’ll call that a professional segue), Fuseideas went the DIY route to save a little cheddar themselves. The agency took over a neighboring law office conference room and Fuseideas staff were cast as actors in the spot (hat tip to the person slapping the hand away at the end — my grandmother used to do the exact same thing to me).

The lottery category is notoriously challenging, but often set up for fun work. Fuseideas, who claims themselves as the “Challenger Champion” agency, managed to get a little slice of American office holiday peculiarity just right and looked like they were having fun at the same time.

Creative Lottery

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