Manish Bhatia appointed North American chief executive of Kantar Media
Media intelligence company Kantar Media has appointed Manish Bhatia as chief executive of its North American business and will work out of the New York office.
Bhatia joins Kantar from measurement and data company comScore and brings a wealth of media research experience to the position. He will take on responsibility for the management of all of Kantar Media's US services, including advertising intelligence, TGI (Target Group Index), SRDS and Kantar CMAG, and is charged to further develop those businesses. In addition, Bhatia will drive the development of Kantar Media’s digital business both organically and via acquisition.
Before working at comScore, Bhatia was executive vice president, new product innovation at ratings company Arbitron, and before that was with Symphony Advanced Media and the Nielsen Company, where he held various management positions.
"We are very excited to have Manish join us at such an important stage in the development of Kantar Media, as we seek to provide more holistic solutions for clients making the transition from traditional to digital," commented Andy Brown, Global CEO and Chairman of Kantar Media.
"I see this as an opportunity to use my experience across both digital and traditional media and to expand the North American business in line with the rest of Kantar Media’s successful global portfolio," said Bhatia.
Bhatia will join the Global Board of Kantar Media and will also work closely with the other Kantar assets in the US, such as Kantar Millward Brown, Kantar TNS and Kantar Worldpanel Shopcom.