La Liga partners with sports consultancy G2 Strategic to help tackle underwhelming attendance at games

La Liga has struggled to grow its match attendances to that of the Premier League

La Liga has brought in sports consultancy G2 Strategic to help its clubs develop new strategies aimed at improving match attendance. It is part of its ongoing efforts to close the gap on the dominance of the Premier League.

The partnership will see G2 Strategic work with between eight and 12 teams from the top two tiers of Spanish football- La Liga Santander and La Liga 123- to develop specific plans for each club to help encourage more fans to attend games.

The Oregon-based sports consultancy has experience in similar initiatives, having worked with France's top soccer division Ligue 1, as well as basketball's Euroleague.

With the help of G2 Strategic, La Liga bosses hope to meet one of their long-term goals of setting attendance figures similar to that of its rivals. La Liga attendance has, for some time,lagged behind the English Premier League and Germany's Bundesliga.

Javier Tebas, president of La Liga, said the partnership would "help educate our clubs with the best practices being implemented by sports leagues around the world”.

La Liga has stepped up its efforts challenge the increasingly financially dominant Premier League through a number of strategic deals, including a €1.6 billion per season broadcast deal and live streaming plans.

The league’s marketing director, Adolfo Bara, also recently announced a raft of measures designed to ensure its clubs market a more consistent brand image for the league.

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