Bristol Airport awards virtual gifts in ‘12 days of Christmas’ campaign

The campaign makes use of Facebook's carousel format.

Bristol Airport has launched a ‘12 days of Christmas’ campaign with a twist to celebrate the run up to the festive season. Hosted on Facebook with cross promotional support from Twitter, the carousel-led campaign encourages social media users to swipe through a series of images to digitally ‘unwrap’ the gifts that lay beneath.

The campaign is powered by leading digital agency e3 and was devised to experiment with Facebook’s carousel format while gifting the airport’s loyal customer base with virtual Christmas presents to be unwrapped through digital means, with the lucky winners all receiving their presents in time for Christmas.

Isabelle Whiteman, head of marketing at Bristol Airport, said: “We wanted to be a part of the festivities and Christmas cheer on social media. However, we didn’t want to contribute another standard 12 days of Christmas competition. Using Facebook’s carousel format in this way means that we can demonstrate our appreciation to our valued customers, whilst promoting our retail offer in a softer way.”

Nicholas Horne, associate creative director at e3, added: “Facebook’s carousel is often something advertisers just use to sell more product. However, handled correctly, they can present the opportunity to think more creatively about the way we deliver a message. This campaign simply offers Bristol Airport customers a playful way to interact with some festive fun.”

The range of mystery presents have been generously donated by Bristol Airport’s partner retailers: Accessorize, Claire’s, Dixons Travel, JD Sports, WHSmith, World Duty Free.

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