Bobbi Brown to depart eponymous makeup brand after 25 years

The founder of Estee Lauder owned makeup brand Bobbi Brown is set to the leave the brand 25 years after founding it.

Bobbi Brown
Bobbi Brown

Makeup artist Bobbi Brown founded her eponymous brand in 1991 and has served as chief creative officer since it was snapped up by beauty giant Estee Lauder in 1995. It’s now sold in 70 countries around the world.

“The brand’s 25-year anniversary was a wonderful milestone that made me realise it was time to start a new chapter and move on to new ventures,” said Bobbi Brown in a statement. “I am thankful for the extraordinary people that I’ve had the privilege to work with over the years and proud of the creative endeavors and innovative products we’ve created together. I’m excited to see what the future holds.”

Estee Lauder added that Bobbi Brown Cosmetics will “continue to capitalize on the growth momentum in the prestige makeup category, building on the strong legacy Bobbi created”.

The brand will now “laser” focus on connecting and teaching women globally, as part of the brand’s philosophy ‘Be Who You Are”.