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GroupM’s mPlatform names Alex Stil as first EMEA president

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By Jessica Goodfellow, Media Reporter

December 19, 2016 | 3 min read

GroupM has named the leadership team for its new data and technology [m]Platform unit across EMEA, handing former chief commercial officer of GroupM Connect Alex Stil the role of overseeing its operations.

Alex Stil, president EMEA of mPlatform

Alex Stil, president EMEA of mPlatform

Stil has been with GroupM since 2008 when he joined as chief operating officer for Mindshare in the Netherlands, before going on to lead the agency's digital practice across EMEA.

He is joined by Sebastiaan Moesman, most recently chief operating officer for GroupM Connect, as vice president of EMEA under Stil.

As global head of operations for GroupM Connect, Moesman oversaw the development of a global strategy for programmatic media, corporate acquisitions and the incubation of new technologies and services to support GroupM’s agencies.

Both Stil and Moesman were the co-chief executive and co-founder of digital agency Reddion when it was acquired by WPP in 2007.

Since Reddion’s acquisition, Moesman held a number of GroupM leadership positions including chief operating officer for GroupM Netherlands and chief executive GroupM Interaction, also in the Netherlands.

[m]Platform launched globally last month (29 November), representing a major overhaul of the WPP's media investment unit. The new adtech platform promises an open ‘universal ID’ that will provide clients with measurement capabilities across all sources of online media.

Former Xaxis chief executive Brian Gleason has taken charge of the outfit as global chief executive of [m]Platform.

Gleason said: “As we rollout the [m]Platform technology suite in Europe, Alex’s knowledge and client experience will inspire our teams and our clients who are all focused on evolving their media strategies for the real time era.”

Dominic Grainger, chief executive officer, GroupM, EMEA, said: “Our deployment of [m]PLATFORM will be rapid, and Alex and Sebastiaan have the passion and energy to ensure flawless execution to the benefit of our agencies and their clients across many markets.”

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